Hey there, I'm Michaela :]
UX Designer with experience in both B2B and B2C platforms. I thrive at the intersection of user research and UX design, and I can jump into UI when the pixels demand it.
Iām passionate about helping mission-driven organizations and non-profits improve their platforms and tools to create meaningful impact.
Currently pursuing my Master's in Human Factors in Information Design at Bentley University.
Recent Work
Project Management Tools for B Impact
Helping teams manage B Corp certification with a clear, collaborative project management workflow.
My Role
UX Research, UX Design
Team
Me, 4 Devs, PM
Timeline
2024-2025
š§ Coming Soon
Document Management for B Corp Certification
A centralized space for B Corps to upload and organize evidence, reducing delays and rework in certification.
My Role
UX Design
Team
Me, 2 Devs, PM, BA
Timeline
2025
Experience
2024 ā Present
B Lab Global
Senior UX Designer
Lead UX research and design for a B2B platform, streamlining collaboration and workflows for companies pursuing B Corp Certification.
2021 ā 2024
B Lab Global
UX Designer
Redesigned an analytics platform for users overseeing multiple B Corps, enabling aggregation and visualization of trends and benchmark data.
2020 ā 2021
Cairnspring Mills
UX/UI Designer
Redesigned DTC e-commerce platform to resolve customer pain points, increasing conversions by 30%, and created Shopify templates for PDPs and recipe pages to streamline content entry.
2015 ā 2020
Sunrun
Design Engineer
Began applying UX methods, shadowing, and systems thinking to improve intranet processes, laying the foundation for my transition into UX.
Education
expected 2026
Bentley University
M.S. Human Factors in Information Design
Relevant coursework: Ethnography, Human Factors Foundations, Usability Testing, Qualitative & Quantitative Research, Design Innovation, Design Ethics
CareerFoundry
UI Immersive
6-month intensive in UI design and usability principles.
UC Irvine
B.S. Mechanical Engineering
Built a strong foundation in systems thinking and problem-solving.
Testimonials
"Michaela has a remarkable ability to collaborate effectively with both team members and stakeholders, and consistently demonstrates strong analytical thinking by extracting valuable insights from research to serve as a foundation for ideation and problem-solving.ā
- Jessie Evans, Product Manager, Patagonia (ex-B Lab Global)
"Michaela has played a pivotal role in how we approach product development at B Lab. She continuously emphasizes the importance of research and has brought a more regular cadence of interviewing and usability testing to our team.
- Kim Connell, UX Design Manager, B Lab Global
Previous Work [coming soon]
Check out some of my previous projects.
Benchmarking Impact Performance
Choosing the right Flour
