Hey there, I'm Michaela :]
Product/UX Designer with experience in both B2B and B2C products. I thrive at the intersection of user research and UX design, and I can jump into UI when the pixels demand it.
I’m passionate about helping mission-driven organizations and non-profits improve their platforms and tools to create meaningful impact.
Currently at B Lab Global (B Corporations) and pursuing my Master's in Human Factors in Information Design at Bentley University.
Recent Work
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Ethnography for Public Transit Improvement
No Sign of Arrival: Understanding uncertainty on Philadelphia’s trolley system.
My Role
Ethnographer, UX Research
Team
Me, Master's Project
Timeline
2025
Project Management Tools for B Impact
Helping teams manage B Corp certification with a clear, collaborative project management workflow.
My Role
UX Research, UX Design
Team
Me, 4 Devs, PM
Timeline
2024-2025
Testimonials
"Michaela has a remarkable ability to collaborate effectively with both team members and stakeholders, and consistently demonstrates strong analytical thinking by extracting valuable insights from research to serve as a foundation for ideation and problem-solving.”
- Jessie Evans, Product Manager, Patagonia (ex-B Lab Global)
"Michaela has played a pivotal role in how we approach product development at B Lab. She continuously emphasizes the importance of research and has brought a more regular cadence of interviewing and usability testing to our team.
- Kim Connell, UX Design Manager, B Lab Global
Past Work
Experience
2024 – Present
B Lab Global
Senior UX Designer
Lead UX research and design, streamlining B2B B Corp certification workflows.
2021 – 2024
B Lab Global
UX Designer
Redesigned analytics platform, enabling B Corps to aggregate and visualize data.
2020 – 2021
Cairnspring Mills
UX/UI Designer
Redesigned e-commerce, increased conversions 30%, built reusable Shopify templates.
2015 – 2020
Sunrun
Design Engineer
Began applying UX methods, shadowing, and systems thinking to improve intranet processes, laying the foundation for my transition into UX.
Education
May 2026 - High Distinction
Bentley University
M.S. Human Factors in Information Design
Focus on designing meaningful, research-driven, systems-oriented user experiences.
CareerFoundry
UI Immersive
6-month intensive in UI design and usability principles.
UC Irvine
B.S. Mechanical Engineering
Built a strong foundation in systems thinking and problem-solving.